Category: Bruce’s World

  • Twenty Twenty Thrive or Twenty Twenty Dive

    Twenty Twenty Thrive or Twenty Twenty Dive

    2025…. Will it be twenty twenty thrive or twenty twenty dive?   How much control do you have over what happens this year?   What did scifi writer Terry Pratchett say: “This isn’t life in the fast lane – this is life in oncoming traffic…there is no shortage of news to suggest that caution will…

  • What is humanity’s single greatest invention?

    What is humanity’s single greatest invention?

    I would argue, the wheel. And I’d bet whoever discovered it was easier to move heavy objects using a circular disc would have seen just one use for their hugely consequential invention. So often, a solution to one problem has multiple downstream impacts which only become apparent in the fulness of time. Imagine a world…

  • Farewell radio, hello new projects

    Farewell radio, hello new projects

    Bruce Whitfield is leaving Primedia to embark on a bold new professional adventure. “I have loved every moment on The Money Show and am honoured to have been part of listeners’ lives for more than two decades. The time has come however to focus on some exciting new projects which require a more specific focus,”…

  • Connect to prosper

    Connect to prosper

    What a week it has been. I got to deliver a keynote at Mansion House, the official residence of the Lord Mayor of London. I was asked to stand-in at the last minute for Sir Jan du Plessis, the former chairman of SABMiller, Rio Tinto, BT, RHM and British American Tobacco whose family had suffered…

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