Bruce Whitfield is leaving Primedia to embark on a bold new professional adventure.
“I have loved every moment on The Money Show and am honoured to have been part of listeners’ lives for more than two decades. The time has come however to focus on some exciting new projects which require a more specific focus,” said Whitfield.
He has started work on the biography of an ambitious, rapidly globalising South African company in collaboration with GIBS Business Professor Dr Adrian Saville. In addition, he will launch a brand-new podcast series in September 2024, exploring a hitherto underserviced category which will bring new insights to leaders and managers worldwide. He has also developed a portfolio of brand-new keynotes; “The Age of Ambiguity” which is designed to help leaders make better decisions as they navigate the complexity of a deeply uncertain world, and “How to Thrive at the Edge of Chaos,” which is designed to help teams cut through the clutter of the supercharged news agenda and focus on their strategy without the burden of unnecessary distraction.
Whitfield is a regular contributor to the UK’s Business Leader magazine, and continues to produce The Financial Freedom Pod, together with Certified Financial Planner Warren Ingram, to help listeners achieve financial freedom through a series of easy-to-digest actionable episodes.
“I will always be grateful to Primedia for giving me the opportunity to present The Money Show on Africa’s most influential talk radio stations,” says Whitfield who has conducted about 50 000 interviews with a mix of business luminaries, global leaders and a fair number of rogues and reprobates over this time.
As the host of The Money Show on 702 and Cape Talk for more than 20 years, it has become the longest running national radio programme in the same time slot with the same host in South African broadcast history.
“I am deeply indebted to the loyal listeners of the show who have always ensured that I stick to my promise of translating often dry and complicated financial and business concepts into everyday language. The time has come for me to focus on challenging new projects which will allow me to do what I love with greater focus and depth. I will never be more than one click away!”
ENDS.
About Bruce Whitfield
Bruce Whitfield is a storied content creator.
In addition to his 21 years hosting The Money Show, he is the author of two books, The Upside of Down: How chaos and uncertainty create opportunity in South Africa and Genius: How to Thrive at the Edge of Chaos.
Whitfield has developed his own brand of realistic, some call it impatient, optimism, and remains committed to uncovering the stories of the rebels, renegades, and problem solvers who rather than be overcome by the increased complexity of the global environment, work to find solutions to the problems we face.
He has won more awards for financial journalism in South Africa than any other working business reporter, across radio, television, in print and online. He has been named Sanlam Financial Journalist of the Year three times, Citadel Financial Journalist of the Year, CIti Financial Journalist of the Year with scores of category prizes in between, including best business radio show in Africa at the annual Sanlam awards in 2023.