Bruce Whitfield Keynote Speaker


New Release

By best-selling author, sought-after business speaker and broadcaster Bruce Whitfield

These are all stories of a special kind of genius that is able to solve problems for the world, from a socially and politically fraught country at the tip of Africa. Genius tells these and many more stories like this, and shares the insights about what it takes to take smart ideas, global.

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The Upside of Down

How Chaos & Uncertainty Breed Opportunity in South Africa

Bruce Whitfield The Upside of Down

In a world shaped by Covid-19 and characterised by fake news, manipulated feeds of information and divisive social-media agendas, it’s easy to believe that our time is the most challenging in human history. It’s just not true.

It is a time of extraordinary opportunity. But only if you have the right mindset and attitude. Fear of the future breeds inaction and leads to strategic paralysis. Problem-solvers thrive in chaotic and uncertain times because they act to change their future. Winners recognise that in a world of growing uncertainty, you need to resort to actions on things you can control.

A robust mindset is the one common characteristic Bruce Whitfield has identified in two decades of interrogating how South Africa’s billionaires and start-up mavericks think differently. They don’t ignore risk or hope that problems will go away. They constantly measure, manage, consider and weigh up opportunities in a tumultuous sea of uncertainty and find ways around obstacles.

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Bruce Whitfield The Upside of Down