Bruce Whitfield

Bruce Whitfield

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    • Tell Bruce about South Africa’s greatest exports!
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    • The Art of Deciding Podcast Episodes
Illustration of a bird flying.
  • Episode 13: Jeremy Vine

    Episode 13: Jeremy Vine

    Jeremy Vine is one of the best-known broadcasters in the UK. Millions of people tune in to hear him – and talk to him – on Channel 5 and BBC Radio 2 every day. He opens up about some of the many decisions he’s made during a nearly 40-year broadcasting career. What should he have…

    April 16, 2025
  • Episode 12: Nuala Walsh

    Episode 12: Nuala Walsh

    ‘The more successful you are the more vulnerable you are to bias’ says Nuala Walsh, Bruce’s guest on this episode of The Art of Deciding. In her book Tune In: How to Make Smarter Decisions in a Noisy World she explores how biases cloud judgment and why even smart, successful people make bad decisions. Drawing…

    April 2, 2025
  • Episode 11: Cass Sunstein gives Bruce a ‘nudge’

    Episode 11: Cass Sunstein gives Bruce a ‘nudge’

    Bruce speaks with Harvard Law Professor Cass Sunstein about the power of nudging, decision-making, and the ethical implications of behavioural economics. They talk about how small changes in choice architecture can significantly impact people’s behaviour – sometimes for the better, but also with potential for harm. Sunstein, co-author of Nudge, shares his thoughts on how…

    March 20, 2025
  • A small thing can make a big difference

    A small thing can make a big difference

    https://youtube.com/shorts/D5GJRjvK1zg?feature=share You can’t do everything. Keep reading. While you are doing it, reach for your phone and simultaneously search for a podcast, select the one you want to listen to, and push play. Keep reading. Yes, push play on the app. Oh, you forgot to respond to the WhatsApps that came through on the project…

    March 14, 2025
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Bruce Whitfield

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