Bruce Whitfield

Bruce Whitfield

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Illustration of a bird flying.
  • Why do you do what you do?

    Why do you do what you do?

    The word “purpose” is becoming as over-used as “innovation” was a decade ago. Few people will ever find real meaning in their work. For most it’s the thing that fills the gap between school-drop off and kids’ homework in the evening; its primary function is to earn the money required to pay bills. If you…

    November 8, 2023
  • We are a land of winners, led by thieving dunces

    We are a land of winners, led by thieving dunces

    South Africa has survived bad leaders for generations, and it will the current lot. What the 2023 Rugby World Cup has again demonstrated is that South Africans are so much more than those that manage to ooze their way into positions of political power, and, in too many cases, abuse the trust of long-suffering voters.…

    October 30, 2023
  • Avoid paying this tax

    Avoid paying this tax

    “In this world,” wrote American statesman Benjamin Franklin to French physicist Jean Baptiste Leroy as the French Revolution kicked off in 1789, “nothing can be certain, except death and taxes.” It’s as true today as it was 234 years ago. You are subjected to tax from the moment you are born till after you are…

    October 24, 2023
  • Flying – like insurance is a grudge purchase

    Flying – like insurance is a grudge purchase

    Flying – like insurance is increasingly a grudge purchase I can say without fear of contradiction that flying has lost its allure since Covid. Despite the emergence of some feisty new competitors there is little joy to be had in pretzelling oneself into the sardine-can conditions of economy on either domestic or international routes. For…

    October 24, 2023
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Bruce Whitfield

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