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Harness the Chaos Advantage

The old saying: “Fools go where angels fear to tread,” needs a revamp – because the real danger isn’t stepping forward -it’s standing still. The fools are the ones who wait for perfect information, perfect timing, perfect certainty…a divine equivalent of a ‘bat signal’ to know all will be well before taking a risk. Those…
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I got published by Harvard Business!

When last did you do something for the first time? And when you did, did you go it alone — or collaborate? I’d recommend the latter, especially if you don’t know where to start. There’s a reason proverbs endure; they distil truths. One of my favourites is the old African saying: “If you want to…
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Bruce Whitfield’s Business Week: Business Without the Boring Bits

My dad was an AI expert in the 1970’s – and very good at it. But watching him work put me off following in his footsteps. He was a practitioner of the original AI – Artificial Insemination. I was about five and watching my gloveless father deftly applying brim-full life-giving straws to a long line…
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Bruce wins at the 2025 Speaker Awards in London

Celebrated journalist, author and keynote speaker Bruce Whitfield scooped up a new accolade at The Speaker Awards in London, where he was presented with the award for Best Thought Leadership Speaker. This was a brand new category for the awards in 2025, and Bruce was shortlisted with 9 other international speakers, who had been selected…


