My dad was an AI expert in the 1970’s – and very good at it. But watching him work put me off following in his footsteps. He was a practitioner of the original AI – Artificial Insemination.

I was about five and watching my gloveless father deftly applying brim-full life-giving straws to a long line of bewildered bovines and knew it was not going to be on my “top ten things to do with your life before you die” list.

Instead, I found myself captivated by the biggest story of the time playing out on the radio. It was about something called “Watergate” and an American president called “Nixon” who seemed to be in a spot of bother. I had no idea what it was about, but I knew it was fascinating and one day I too would ‘be on the radio’ and part of a world that did not involve cows, hay fever and manure.

My name is Bruce Whitfield, I am a storyteller and now the host of Bruce Whitfield’s Business Week – it’s business without the boring bits. It’s a brand-new partnership with the team at News 24 and lands weekly at 1700. My goal is to keep you as transfixed to your favourite podcast platform as I was to my dad’s FM radio all those years ago.

As it happens, I did get to follow that dream and delivered the multi-award-winning Money Show and its forerunner, The World at Six for 21 years. I have taken a year out to try new things, have written two books, the second is out later this year. I have expanded my horizons and had the time to learn new things so that I am better able to serve you and help you make sense of a world that is at its most uncertain and vulnerable since the fall of the Berlin wall.

I am so excited to share this brand new format which will deliver everything you need to know from money to markets to mavericks, millionaires and many marvellous insights to help you better understand and navigate the complex world in which we live.

Bruce Whitfield’s Business Week lands each Thursday at 1700 and you can find it wherever you get your podcasts or click this link

It’s business. Without the boring bits.