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Differentiating Your Event with a Keynote Speaker
While everyone welcomed the return to in-person conferences and events, these can often start to merge into each other if there’s no differentiating factor. You want to make sure that your attendees are benefitting from the best possible experience, and that your key messaging lands with your audience. This is best achieved by securing an…
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The Indispensable Role of Authenticity in Keynote Speaking
In a world of fake news, where half-truths and outright lies are often shared as fact on social media platforms, it’s refreshing to come across anything genuine. This pursuit of truth extends to the business world, where authenticity is considered a rare asset – particularly in keynote speakers. International keynote speakers are vital components of…
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The Business Value of Keynote Speakers
Any business decision needs to weigh up the value and return on investment. The same goes for choosing a keynote speaker for your business conference or upcoming event. You need to assess how much value they bring and whether they are going to achieve your business goals. The first thing that determines whether or not…
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The positive side of scarcity
The study of economics is all premised around the concept of scarcity. If a good or service is in high demand but there is limited supply, the price should go up – it’s why oil prices rocketed in the first six months of the year thanks to the ability of the cartel, OPEC, to limit…
