Key Takeaways

• “And” vs. “But”:
  The word “but” often shuts down possibilities. Replacing it with “and” fosters openness, creativity, and more constructive dialogue.
• The Binary Trap:
  We instinctively seek simplicity — growth or security, tradition or innovation — but this limits our ability to navigate real-world complexity.
• Embracing Complexity:
  Success in today’s world belongs to those who can hold opposing truths, navigate ambiguity, and resist the pressure to simplify.
• The Unreasonable Advantage:
  Progress is driven by those willing to defy convention. As George Bernard Shaw said, “All progress depends on the unreasonable man.”
• Examples in Action:
  Companies like Patagonia, LEGO, and Tony’s Chocolonely show that it’s possible to be profitable and purposeful, legacy-honouring and innovative.
• Decision-Making in Practice:
  Real-world decisions don’t follow linear logic. Leaders must think more like jazz musicians — adaptive, improvisational, and collaborative.

Notable Quotes

“Every time you want to use the word ‘but’, use ‘and’ instead.”
— Professor Chris Dalton (as quoted by Bruce)

“Comfort isn’t a metric of a good decision. Discomfort is often required.”
— Bruce Whitfield

“The real world isn’t an either/or world. It’s messy. It’s uncertain. It’s full of conflicting data, competing priorities, and impossible expectations. It is the world of ‘and’.”
— Bruce Whitfield

“All progress depends on the unreasonable man.”
— George Bernard Shaw (quoted by Bruce)

References & Mentions

• Chris Dalton – Henley Business School professor whose advice on conjunctions inspired this episode’s theme.
• George Bernard Shaw – Quoted for his insight on the nature of progress and unreasonableness.
• Past Guests Referenced:
  • Lord Karan Bilimoria – On serendipity and seeing differently.
  • Noula Walsh – On pausing before action.
  • Lee Child – On betting on oneself and the cost of timidity.
• Companies & Examples:
  • Patagonia – Profitable and fighting climate change.
  • Tony’s Chocolonely – Expanding and ethical.
  • LEGO – Rooted in tradition and digitally transforming.