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  • Killing Jack Reacher

    Killing Jack Reacher

    Win a copy of In Too Deep by reviewing The Art of Deciding podcast & sharing it via info@brucewhitfield.com “It was going to be called Die Lonely, and the final scene was going to be Reacher bleeding to death on a filthy motel bathroom floor,” says Lee Child, taking a long drag from the fifth,…

  • Episode 4: Lord Karan Bilimoria

    Episode 4: Lord Karan Bilimoria

    In episode 4, Lord Karan Bilimoria shares some of his insights into the decisions that have taken him from Indian military to British business royalty SUBSCRIBE WHEREVER YOU GET YOUR PODCASTS Lord Bilimoria’s decisions In this episode of “The Art of Deciding,” Bruce Whitfield speaks with Lord Karan Bilimoria, a pioneering entrepreneur and the mastermind…

  • What is humanity’s single greatest invention?

    What is humanity’s single greatest invention?

    I would argue, the wheel. And I’d bet whoever discovered it was easier to move heavy objects using a circular disc would have seen just one use for their hugely consequential invention. So often, a solution to one problem has multiple downstream impacts which only become apparent in the fulness of time. Imagine a world…

  • Failure is not an option

    Failure is not an option

    I was chatting with a wine farmer friend the other day.  “How’s the harvest going?” I asked, aware of the challenges posed by the unseasonably wet summer.  “I wouldn’t be a proper farmer if I didn’t complain about something,” he replied.  It’s a sentiment echoed by farmers everywhere – if you’re not complaining, are you…